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Adapt your header CTA
ux tips
conversions
cta
Your landing page usually serves both old & new users.
These people have different goals then your CTA should be adapted to those needs
A rule of thumb is to identify these two types of users and treat them based on their goals:
- New Users: Want to create an account, so use a CTA to your signup page.
- Existing Users: Want to access the product quickly, so redirect them to their dashboard.
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